Imagine if you could really ‘get under the skin’ of what pharma launch excellence means in practice.
Collate the common launch challenges happening right now, and evolve them into ideas for best practice.
That’s exactly what we did.….
In the twilight hours of a November night, we gathered together in a virtual Zoom room. We met with a select group of senior stakeholders, to share launch learnings and mull over ideas.
In our first Inspiring Leaders in Launch Excellence Forum, some of our clients, including BMS, Leo Pharma, Sanofi Genzyme and Vifor Pharma shared their stories. We listened with eager ears.
The discussion from each was energetic, inspiring and highly insightful.
Some of the challenges shared
- Progress reporting is ‘too green’
- Launches often ‘freestyling’
- The constantly changing paradigm of a launch portfolio
- Creating KPIs that are valuable and measurable
- No launch excellence beyond the platform (Ignite)
When we pulled all the threads together, we discovered a surprisingly aligned theme emerging.
- Reporting & KPIs
- One View of the Truth
- Change Management
- Changing Portfolios and Approaches to Launch
The passionate and inspiring conversation during the Forum continued, with participants sharing their ‘best practice’ learnings.
Best practice idea examples
- One-page performance updates: Pilot with one product. Then roll out across the whole portfolio.
- Develop as you go: 80% good enough. Then shape and evolve with input.
- One system for launch excellence: One way of launching embedded into organisational memory, rather than individual.
- Use of the same platform (Ignite) for all KPI reporting: Directly link KPIs to the plan.
One area of mutual agreement across the group was a consistent, state of the art, launch management platform, with planning and reporting functionality. This was highlighted as a real benefit to both country and HQ teams, especially with the increasing challenges and complexity of launch.
Launch Excellence Forum Learnings
Would you like to access the full Forum learnings? Or sign-up to receive the launch excellence insights from our next Forum? Pop over an email today to email@example.com to find out more. We look forward to hearing from you!
At IE, we inspire excellence in launch. We are passionate about supporting our pharmaceutical clients with launch excellence counsel, capability development, project management and the ‘best in class’ Launch Management Platform, Ignite™.