Does this sound familiar? Your regular launch readiness review is coming up, so you pull the team together to discuss the action plan.
How should you position the launch status and challenges?
Where are your launch vulnerabilities?
How much information should you share/not share?
For the next two weeks, you carefully craft a slide deck via multiple iterations and local leadership reviews, ready for the big day. This process takes time away from the actual launch itself. Then, in a couple of weeks, the whole thing starts again. Why? Surely there is a better way? There is!
Launch readiness review steps for success
Firstly, it’s vital to adopt an attitude and approach where all issues are aired openly and honestly, without fear of comeback. After all, we’re all on the same team and want the best for the launch. This doesn’t happen by chance, and therefore, an upfront agreement regarding ‘ways of working‘ should be implemented. ‘Curiosity’ and timely ‘two-way’ dialogue between global and local teams to better understand the issues and develop practical solutions is critical for a successful launch.
Secondly, if you work with a Launch Management Platform like Ignite™, Global/ Regional/ Local Matrix launch teams can choose to have just one plan with a single version of reality. Risks of delays to milestones, activities, and dependencies are clear, and action plans to address these can be captured directly in the plan. With a suite of exportable dashboards and reports, you won’t need separate slide decks and reduce the need for the political framing of issues. Ultimately, you can focus your time on launch preparedness and commercial success.
Thirdly, enlist the support of a Launch Excellence Partner who has commercial launch experience and a specialism in project management. As a result, they can swiftly identify better practices, gaps, and bottlenecks to support the leadership and commercial teams focus on their key deliverables. Focused on the launch process and often working across multiple launches and markets, Launch Excellence Partners communicate consistently with global and local markets to ensure there are no unwelcome surprises as you prepare for launch!
How we can help
We know how important it is to ‘get launch right’. We also understand how challenging it can be to connect the critical components of launch success. Discover how our unique Launch EcoSystem™ approach combines plans, technology, and teams to make a difference to your launch: firstname.lastname@example.org.
Andrew is an Associate in our Launch Excellence Partner team. He supports clients with his wealth of pharmaceutical brand management and launch implementation experience.