Sand timer representing optimising time

Does this sound familiar?…

Your regular launch readiness review is coming up, so you pull the team together to discuss the plan of action.

How should you position the launch status and challenges?

Where are your launch vulnerabilities?

How much information should you share/not share?

For the next two weeks, you carefully craft a slide deck via multiple iterations and local leadership reviews, ready for the big day. This all takes a lot of time away from working on the actual launch itself, and in a couple of weeks the whole thing starts again. Why? Surely there is a better way? There is!

How?

Firstly, organisations need to adopt an attitude and approach where all issues are aired openly and honestly, without fear of comeback. After all, we’re all on the same team and want the best for the launch. This doesn’t happen by chance and therefore an upfront agreement regarding ‘ways of working’ should be implemented. ‘Curiosity’ and timely ‘two-way’ dialogue between global and local teams, to better understand the issues and develop effective solutions, is key for a successful launch.

Secondly, by working with a Launch Management Platform like Ignite™, Global/ Regional/ Local/ Matrix launch teams have just one plan and therefore a single version of reality. Risks of delays to milestones, activities and dependencies are made clear and action plans to address these can be captured directly in the plan. The reporting functionality reduces the need for separate slide decks, and the need for political framing of issues is reduced. Ultimately, time is instead spent on driving launch preparedness and commercial success.

Thirdly, the support of a Launch Excellence Partner, who has commercial launch experience and a specialism in project management. They can identify better practices, gaps and bottlenecks to support leadership and commercial teams focus on their key deliverables. Focused on the launch process rather than content, and often working across multiple launches and markets, Launch Excellence Partners communicate consistently with both global and local markets, ensuring there are no unwelcome surprises as you prepare for launch, or during your launch readiness reviews!

How we can help

We know how important it is to ‘get launch right’. We also understand how challenging it can be to connect the critical components of launch success together. Find out how our unique Launch EcoSystem™ approach connects the inter-related components of plans, technology and teams together to make a difference to your launch:launch@innovative-edge.com

About Andrew

Andrew is an Associate in our Launch Excellence Partner team. He supports clients with his wealth of pharmaceutical brand management leaders and launch implementation experience at global, regional and local levels. He has worked at Novo Nordisk, ALK Abello and GN Hearing. Find out more about Andrew here: His Passion for Launch, Family and Exercise.