pharma launch excellence experts
New IE website

For over 16 years, as the leading pharma launch excellence experts, we have helped hundreds of launch teams prepare for product launch success.

During that time, our company has grown significantly, and our services have expanded and evolved.

Our name has also evolved too. Many clients fondly refer to Innovative Edge as IE the launch experts. It, therefore, seemed natural for us to adopt this across everything that we do. A move away from innovative-edge to ie-launch.

New website for pharma launch excellence experts IE

To support our new identity and growth, we have created a fantastic new website, with a fresh new look.

On our website, find out more about our launch excellence expertise, read the latest launch excellence insights, and meet the team.

Whilst our name has changed, launch excellence is still at the heart of everything that we do. This is driven by our company culture of team, passion, and courage. 

Moreover, with our Launch EcoSystem™, you can easily connect the core components of launch excellence:

Plans: Our pharma launch excellence experts will help you create pragmatic launch plans, roadmaps, KPIs, and aligned processes.

Teams: Our launch project management experts will help you establish optimal ways of working.

Technology: Harness the power of Ignite™, our dynamic and intuitive Launch Management Platform, to transform your launch.

Contact us

Email to find out how we can help you optimise your pharma launch capabilities.

Meet the team!

We inspire launch excellence by simplifying launch.