We are the Launch Excellence Partners of choice for world-leading pharmaceutical companies – from Top 20 pharma to fast-growing biotechs.
Established over 17 years ago, we specialise in simplifying global, regional, and local launches.
As a client, you will benefit from the support and expertise of our Launch Excellence Partners, who are specialists in pharmaceutical launches.
Clients love our inspiring, personable and pragmatic approach.
Meet our team, read our story, and learn how we can help you below.
I've had a great experience working with the IE team. They are super responsive and provide great guidance on developing our launch plans within the Ignite™ tool.
We have created a Launch EcoSystem™ solution shaped from nearly two decades of launch learnings. One that has helped launch hundreds of brands.
Our Launch EcoSystem™ solution combines our expertise in building plans and launch team capabilities with our collaborative launch management platform Ignite™ at the core.
The three critical elements of our Launch EcoSystem™ include:
Helping you create a clear and consistent set of 'blueprints' that directs and connects your cross-functional launch team.
Ignite™ is the leading launch management platform for global, regional, and local launches. It enables collaboration, encourages communication and will transform the way your launch teams work together.
We know how to empower your team with the right mindset and capabilities for winning launches. Communication, collaboration, and behaviours can make the difference between a launch that succeeds and one that fails.
As we look to the future of launch excellence in pharma, we anticipate there will be more pressure to launch faster with an agile, aligned launch model. For example, will there be an expectation to deliver medicines to patients in 6 months? That is why a simplified, consistent approach to launch excellence will become even more critical.
Our company values of Team, Passion, and Courage underpin everything that we do.
IE's story started in 2004, when Steve Marsh, our founder CEO, had a long-term vision to create a better approach to pharma launch excellence.
He intuitively understood how crucial it was for the 'people' involved to collaborate around a clear plan that all could see and track. He knew that when this happened, the launch was far more successful.
Above all, he sought to find a simplified approach to remove the unnecessary complexities of launch and focus on what makes a difference.
In 2010, after hearing a client's frustration in managing a 50 country line extension launch – Ignite™ – our launch management platform was born. To work, it needed to be simple, intuitive, and fuel collaboration and visibility. We delivered on this promise, and it was quickly adopted and has continually evolved ever since.
Our advisory expertise quickly expanded as clients asked us for support to create and improve their launch plans and KPIs. As we started to work alongside clients for the duration of the launch journey, our products and services expanded further, and our launch excellence partner model came to life and continues to thrive today.
Contact us today to find out how we can help you prepare for launch success: hello@ie-launch.com
Specialty Client engagement
Expert in Creating ideas and solutions
Experience 25+ years launching brands
Fun Fact Currently building a music studio.
Specialty IT service management
Expert in Ignite™ support and training content
Experience 6 years with IE and Ignite™
Fun Fact I am a stitcher who can’t resist a Xmas theme!
Specialty Office organiser
Expert in Internal operations and culture
Experience 18 months at IE
Fun Fact Once used 26 different modes of transport on one trip, including skydiving!
Specialty Operations
Expert in Ignite™, motivation and numbers
Experience 14+ years at IE
Fun Fact Played in goal for Maidstone United Women’s team.
Specialty Technology
Expert in Customer need and value alignment
Experience 12+ years delivery and tech experience
Fun Fact I saw Arctic Monkeys perform in Leeds for £4 (before they caught on) – crowd surfing galore!
Specialty Site reliability engineer
Expert in Infrastructure and operations
Experience 3+ years of DevOps
Fun Fact In my spare time I like to tinker with PCs.
Specialty Leadership
Expert in People potential, launch excellence, complex problem solving
Experience 32 years in pharma, with global, regional and country expertise in senior roles
Fun Fact I run a micro chilli business – Naughty Ann Chilli Oils and Sauces.
Specialty Software development
Expert in Software architecture and coding practices
Experience BSc Hons Computer Science
Fun Fact I recently built 3 solid wood, end-grain chessboards with 96 pieces turned by hand at home.
Specialty Ignite™ client support
Expert in Customer interaction, problem solving and plan inputting
Experience 3+ years at IE
Fun Fact I am a PC hardware and Smartphone expert.
Specialty Launch excellence and effectiveness
Expert in Cross-functional team collaboration, KPIs, strategy and launch planning
Experience 20+ years of experience working in the pharma industry
Fun Fact Currently storing 300 pieces of wall art – venue ideas most welcome :)
Specialty Training
Expert in Ignite™, account management, and learning development
Experience 13+ years in pharma
Fun Fact I am vegan.
Specialty Software engineering
Expert in Full stack web development
Experience 20+ years in development
Fun Fact I have recently taken up drawing and find it a great way to relax.
Specialty Content creation
Expert in Blogs, branding and brainstorming
Experience 20+ years in client-centric roles
Fun Fact I got married in Las Vegas!
Specialty Financial planning and control
Expert in Analysis, budgeting and Excel
Experience 20 years in finance, CIMA qualified
Fun Fact I have been to 15 Tour de France stages combining my love of France and cycling!
Specialty Launch leadership
Expert in Launch capability, performance metrics, and cross-functional team collaboration
Experience 20+ years working in global and local commercial leadership roles
Fun Fact In my spare time, I sing in a local church choir.
Specialty Ignite™ quality management
Expert in Test management and automation
Experience 30+ years in IT
Fun Fact I recently learnt to weave on a loom. Once danced with a dolphin.
Specialty Ignite™ QA Tester
Expert in Software testing /QA
Experience 3+ years in software testing and an exciting new journey at IE!
Fun Fact I love music and enjoy outdoor activities like walks and gardening.
Specialty Software testing and QA
Expert in Performance, automated and manual testing
Experience First Class Honours Degree in Computing
Fun Fact I built a bespoke speaker cabinet that was published in the ‘Guitarist’ magazine.
Specialty Technology
Expert in Tech strategy and direction
Experience 35 years of cross-sector technology experience with an MSc in IT
Fun Fact I have lived twice, proving YOLO isn’t entirely true.
Specialty Data
Expert in Data visualisation
Experience 4+ years in Data
Fun Fact I used to BMX, skateboard, and rollerblade when I was younger but I have never broken a bone!
Specialty Software development
Expert in .Net and Azure Data Factory pipelines
Experience 20 years in software development
Fun Fact I used to coach basketball in schools.
Specialty Systems engineering
Expert in Corporate IT support and infrastructure
Experience 10+ years in IT
Fun Fact I have 80+ smart connected devices, and yes!... I can ask Alexa to pop the kettle on from anywhere in the world.
Specialty Software development
Expert in .NET development
Experience 3+ years as a developer
Fun Fact Set a personal best solving a Rubik’s Cube in 1 minute and 26 seconds.
Specialty Digital user experience
Expert in Developing user interfaces
Experience 16 years and counting
Fun Fact I collect Brawn GP memorabilia from the 2009 F1 season
Specialty Launch excellence client delivery
Expert in Business strategy, data analysis, project management
Experience 4 years in Pharma
Fun Fact Museum enthusiast; love exploring and discovering new places
Specialty Finance
Expert in Account administration and financial transactions
Experience Business management and logistics
Fun Fact I used to be a successful dance music DJ in my twenties.
Specialty Launch excellence consultancy
Expert in Frameworks, ways of working and plan validation
Experience 20+ years pharma (Commercial Lead)
Fun Fact Love taking my kayak out on the coast on a sunny day.
Specialty Pharma launch excellence
Expert in Cross-functional launch planning
Experience 17+ years in pharma
Fun Fact At school, I ran my own column in a local artistic newspaper!
Specialty Launch excellence project management
Expert in Collaboration and cross-functional team ways of working
Experience 22 years experience
Fun Fact I've hitchhiked around Australia and New Zealand.
Specialty Launch excellence project management
Expert in Developing project plans
Experience 12+ years in pharma
Fun Fact At weekends, I love to zip around the water as a wakeboard instructor.
Specialty Launch excellence consultancy
Expert in Strategy and launch planning
Experience 20+ years in pharma
Fun Fact Karaoke King (grab the mic if you dare!)
Specialty Pharma launch excellence
Expert in Problem solving, facilitating, communication
Experience 20+ years brand leadership
Fun Fact British, but still European. I recently became a Swedish citizen and am based in Malmö, Sweden.
We're always on the lookout for talented people.
