Launch Excellence Partners – about us

Launch Excellence Partners
We take great pride in our team's fresh thinking.

We are the Launch Excellence Partners of choice for world-leading pharmaceutical companies – from Top 20 pharma to fast-growing biotechs.

Established over 17 years ago, we specialise in simplifying global, regional, and local launches.

As a client, you will benefit from the support and expertise of our Launch Excellence Partners, who are specialists in pharmaceutical launches.

Clients love our inspiring, personable and pragmatic approach.

Meet our team, read our story, and learn how we can help you below.

I've had a great experience working with the IE team. They are super responsive and provide great guidance on developing our launch plans within the Ignite™ tool.

Global Market Access

Top 10 Pharmaceutical Company

Launch Excellence Partners - how we can help

We have created a Launch EcoSystem™ solution shaped from nearly two decades of launch learnings. One that has helped launch hundreds of brands.

Our Launch EcoSystem™ solution combines our expertise in building plans and launch team capabilities with our collaborative launch management platform Ignite™ at the core.

The three critical elements of our Launch EcoSystem™ include:


Helping you create a clear and consistent set of 'blueprints' that directs and connects your cross-functional launch team.


Ignite™ is the leading launch management platform for global, regional, and local launches. It enables collaboration, encourages communication and will transform the way your launch teams work together.


We know how to empower your team with the right mindset and capabilities for winning launches. Communication, collaboration, and behaviours can make the difference between a launch that succeeds and one that fails.

Our driving purpose is to inspire our clients.

As we look to the future of launch excellence in pharma, we anticipate there will be more pressure to launch faster with an agile, aligned launch model. For example, will there be an expectation to deliver medicines to patients in 6 months? That is why a simplified, consistent approach to launch excellence will become even more critical.

Our company values of Team, Passion, and Courage underpin everything that we do.

IE's story – how it started

IE's story started in 2004, when Steve Marsh, our founder CEO, had a long-term vision to create a better approach to pharma launch excellence.

He intuitively understood how crucial it was for the 'people' involved to collaborate around a clear plan that all could see and track. He knew that when this happened, the launch was far more successful.

Above all, he sought to find a simplified approach to remove the unnecessary complexities of launch and focus on what makes a difference.

In 2010, after hearing a client's frustration in managing a 50 country line extension launch – Ignite™ – our launch management platform was born. To work, it needed to be simple, intuitive, and fuel collaboration and visibility. We delivered on this promise, and it was quickly adopted and has continually evolved ever since.

Our advisory expertise quickly expanded as clients asked us for support to create and improve their launch plans and KPIs. As we started to work alongside clients for the duration of the launch journey, our products and services expanded further, and our launch excellence partner model came to life and continues to thrive today.

Meet the IE team

Contact us today to find out how we can help you prepare for launch success:

Steve Marsh at IE

Steve Marsh

Specialty Client engagement

Expert in Creating ideas and solutions

Experience 25+ years launching brands

Fun Fact Currently building a music studio.

Vanessa Larney at IE
Ignite™ Service Manager

Vanessa Larney

Specialty IT service management

Expert in Ignite™ support and training content

Experience 6 years with IE and Ignite™

Fun Fact I am a stitcher who can’t resist a Xmas theme!

Jess Knott at IE
Office Manager

Jess Knott

Specialty Office organiser

Expert in Internal operations and culture

Experience 18 months at IE

Fun Fact Once used 26 different modes of transport on one trip, including skydiving!

Helen Marsh at IE
Head of Operations

Helen Marsh

Specialty Operations

Expert in Ignite™, motivation and numbers

Experience 14+ years at IE

Fun Fact Played in goal for Maidstone United Women’s team.

Mark Fenn at IE
Product Management

Mark Fenn

Specialty Technology

Expert in Customer need and value alignment

Experience 12+ years delivery and tech experience

Fun Fact I saw Arctic Monkeys perform in Leeds for £4 (before they caught on) – crowd surfing galore!

Shivan Malde at IE
Dev Ops

Shivan Malde

Specialty Site reliability engineer

Expert in Infrastructure and operations

Experience 3+ years of DevOps

Fun Fact In my spare time I like to tinker with PCs.

David Bevan at IE
Strategic Advisor

David Bevan

Specialty Leadership

Expert in People potential, launch excellence, complex problem solving

Experience 32 years in pharma, with global, regional and country expertise in senior roles

Fun Fact I run a micro chilli business – Naughty Ann Chilli Oils and Sauces.

Joe Roberts at IE

Joe Roberts

Specialty Software development

Expert in Software architecture and coding practices

Experience BSc Hons Computer Science

Fun Fact I recently built 3 solid wood, end-grain chessboards with 96 pieces turned by hand at home.

Jamie Lintell at IE
Ignite™ Service Desk Analyst

Jamie Lintell

Specialty Ignite™ client support

Expert in Customer interaction, problem solving and plan inputting

Experience 3+ years at IE

Fun Fact I am a PC hardware and Smartphone expert.

Tracey Barnes at IE
Head of Service

Tracey Barnes

Specialty Launch excellence and effectiveness

Expert in Cross-functional team collaboration, KPIs, strategy and launch planning

Experience 20+ years of experience working in the pharma industry

Fun Fact Currently storing 300 pieces of wall art – venue ideas most welcome :)

Tim Chaplin at IE
Training & Account Management

Tim Chaplin

Specialty Training

Expert in Ignite™, account management, and learning development

Experience 13+ years in pharma

Fun Fact I am vegan.

Nigel Ching at IE

Nigel Ching

Specialty Software engineering

Expert in Full stack web development

Experience 20+ years in development

Fun Fact I have recently taken up drawing and find it a great way to relax.

Lottie Berry at IE

Lottie Berry

Specialty Content creation

Expert in Blogs, branding and brainstorming

Experience 20+ years in client-centric roles

Fun Fact I got married in Las Vegas!

Kate Stanbury at IE

Kate Stanbury

Specialty Financial planning and control

Expert in Analysis, budgeting and Excel

Experience 20 years in finance, CIMA qualified

Fun Fact I have been to 15 Tour de France stages combining my love of France and cycling!

Lorna Hewin​ at IE
Project Lead

Lorna Hewin​

Specialty Launch leadership

Expert in Launch capability, performance metrics, and cross-functional team collaboration

Experience 20+ years working in global and local commercial leadership roles

Fun Fact In my spare time, I sing in a local church choir.

Carolyn Newham at IE
Quality Assurance

Carolyn Newham

Specialty Ignite™ quality management

Expert in Test management and automation

Experience 30+ years in IT

Fun Fact I recently learnt to weave on a loom. Once danced with a dolphin.

Vineeta Korde at IE
Quality Assurance

Vineeta Korde

Specialty Ignite™ QA Tester

Expert in Software testing /QA

Experience 3+ years in software testing and an exciting new journey at IE!

Fun Fact I love music and enjoy outdoor activities like walks and gardening.

Rory Hayden at IE

Rory Hayden

Specialty Software Development

Expert in .NET development

Experience 1+ years at IE; Degree in Computing

Fun Fact I built a bespoke speaker cabinet that was published in the ‘Guitarist’ magazine.

Dave Mills at IE
Head of Technology

Dave Mills

Specialty Technology

Expert in Tech strategy and direction

Experience 35 years of cross-sector technology experience with an MSc in IT

Fun Fact I have lived twice, proving YOLO isn’t entirely true.

Polly Vinyard at IE

Polly Vinyard

Specialty Software Development

Expert in Full stack web development

Experience 20+ years as a developer

Fun Fact I'm a volunteer ambulance driver for a local wildlife charity.

Tom Daley at IE
Data Analyst

Tom Daley

Specialty Data

Expert in Data visualisation

Experience 4+ years in Data

Fun Fact I used to BMX, skateboard, and rollerblade when I was younger but I have never broken a bone!

Mat Clarkson at IE

Mat Clarkson

Specialty Software development

Expert in .Net and Azure Data Factory pipelines

Experience 20 years in software development

Fun Fact I used to coach basketball in schools.

Kelvin Thomas at IE
Systems Engineer

Kelvin Thomas

Specialty Systems engineering

Expert in Corporate IT support and infrastructure

Experience 10+ years in IT

Fun Fact I have 80+ smart connected devices, and yes!... I can ask Alexa to pop the kettle on from anywhere in the world.

Sebastian Urban at IE

Sebastian Urban

Specialty Software development

Expert in .NET development

Experience 3+ years as a developer

Fun Fact Set a personal best solving a Rubik’s Cube in 1 minute and 26 seconds.

Liam Moody at IE

Liam Moody

Specialty Digital user experience

Expert in Developing user interfaces

Experience 16 years and counting

Fun Fact I collect Brawn GP memorabilia from the 2009 F1 season

Valeria Garzon at IE
Client Delivery

Valeria Garzon

Specialty Launch excellence client delivery

Expert in Business strategy, data analysis, project management

Experience 4 years in Pharma

Fun Fact Museum enthusiast; love exploring and discovering new places

Kirsty Tait at IE
Strategic Partner

Kirsty Tait

Specialty Launch excellence consultancy

Expert in Frameworks, ways of working and plan validation

Experience 20+ years pharma (Commercial Lead)

Fun Fact Love taking my kayak out on the coast on a sunny day.

Kelly Sarrisavva at IE

Kelly Sarrisavva

Specialty Pharma launch excellence

Expert in Cross-functional launch planning

Experience 17+ years in pharma

Fun Fact At school, I ran my own column in a local artistic newspaper!

Catherine Downie at IE

Catherine Downie

Specialty Launch excellence project management

Expert in Collaboration and cross-functional team ways of working

Experience 22 years experience

Fun Fact I've hitchhiked around Australia and New Zealand.

Avi Leaf at IE

Avi Leaf

Specialty Launch excellence consultancy

Expert in Strategy and launch planning

Experience 20+ years in pharma

Fun Fact Karaoke King (grab the mic if you dare!)

Andrew Mooney at IE

Andrew Mooney

Specialty Pharma launch excellence

Expert in Problem solving, facilitating, communication

Experience 20+ years brand leadership

Fun Fact British, but still European. I recently became a Swedish citizen and am based in Malmö, Sweden.


We're always on the lookout for talented people.

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